Since 2019, Dr. Kellia Liu has steered the company through its generational transition, with a principal position on the Board and a leading ownership role. Under her leadership, Beifang is accelerating its transformation from a traditional logistics enterprise into a globally integrated and diversified platform—with growing emphasis on international investment, real estate, and education, alongside technology and logistics innovation.

Built on decades of industry experience, Beifang has maintained a simple but powerful philosophy: to lead the market by staying one step ahead through innovation. This mindset has enabled synchronized development across management, service, and technology, while the organization remains committed to craftsmanship and customer-centric solutions. Over the years, Beifang has delivered comprehensive, high-quality logistics and supply chain services and become a trusted long-term partner for clients worldwide.

The Group’s operational strength is rooted in deep expertise in modern logistics systems, safety management, and lean operations. By embedding safety culture and lean management across the organization, Beifang has improved efficiency and reinforced reliability and execution, with a footprint that extends both domestically and internationally.

Beifang has established strong collaborations with more than 50 Fortune Global 500 companies, including Nokia, Samsung, Siemens, Philips, and LG, and has consistently generated annual revenues exceeding USD 500 million—reflecting both scale and the trust built over time.

From 2019 onward, Dr. Kellia Liu has played a defining role in expanding Beifang’s international strategy and leading horizontal diversification—scaling global investment activity, building out real estate and related assets internationally, and advancing education and EdTech-aligned initiatives together with technology, logistics innovation, and early-stage investments. Under her leadership, the company has invested over USD 30 million across multiple industries and established operational presence and teams in the United States, Singapore, Qatar, and Dubai—moving Beifang toward a globally connected enterprise with a broader investment vision and a more resilient growth model.

Looking ahead, Beifang Logistics Group remains committed to internationalization, global partnerships, and high-quality integrated solutions. Building on the momentum established since 2019 under third-generation leadership anchored by Dr. Kellia Liu, the company is positioned to capture global opportunities and continue building long-term value across logistics, real estate, education, and related industries.